Can Digital Marketing Change your Business Sales Module In 2019?
In the year 2019, you need to focus on the things which we will discuss now in this article
Omni Channel Approach:
Concentrating on just one online channel to grow your business does not work anymore because many online marketing channels are overcrowded with many business promotions.
You need to use various channels like paid campaigns, social media marketing, growth hacking, content marketing, SEO and etc. To grow your business effectively omnichannel approach should be followed.
Voice Search:
In 2019 voice search will be the game-changer. Out of 5 searches on the mobile 2 searches are done using voice by adults in the year 2018. It is estimated that more than half of the searches on Google will be voice search by the year 2020. So you need to leverage your voice search.
Things You Should Consider To Leverage Voice Search In the Year 2019 are:
- Make sure your website is HTTPS enabled almost all the websites are HTTPS now so enable SSL certificates in your website.
- Make sure your website loads fast.
- Use AMP and make your website mobile-friendly.
- Your content should be such that they answer queries of voice searches. So your articles should be straight to point answering queries rather than long.
- Should be focussed much on long-tail keywords.
Conversion Optimization:
Advertising will be very costly in coming days so it is more important you concentrate on conversion optimization of your business rather than spending much money on getting new visitors or customers for your business. Use tools for lead collections effectively, optimize your landing pages for conversions, Run A/B tests, know your customers properly. You can generate good revenue then your competitors if you concentrate more on conversion optimizations rather than advertising.
Funnels:
Marketers generally concentrate on sales for their campaigns. However, funnels track help you track everything from visitors journey to a customer. It helps you track sales, down sales, cross sales, lifetime value of customers. So creating proper marketing funnels using tools like click funnel can help you generate more business in 2019.
Content Marketing:
Creating unique and creative content help you get more social signals and help your content rank in search engines easily. So you need to attract your visitors by providing new information and content.
Video Content:
Videos attract and engage more audience online. High-speed Internet is accessible to many of the internet users and they prefer consuming video and visual content more than text content. So in 2019 video content will play a major role in online marketing. You need to focus on creating good video content for your business.
Podcasts:
Do you know more than 45 percent of podcast listeners have a household income of 75k $ every year. That means podcast listeners have the high potential of buying your products or services. Podcasts help them listen to you whenever they want in their hectic schedules. So podcasts will be one of the game changers in online marketing in the year 2019.
These are a few things you need to focus on 2019 to leverage your business and outrank your competitors in online marketing.
We hope after reading this article you got an idea about the right areas to work in the year 2019 to grow your business through digital marketing.
